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Hearing hype? Do a TNB test

Posted by Preston on 2009-10-03

Call me a cynic, but I find buzzword-targetted hype tedious a lot of the time.

There’ll always be people hunting for The Next Buzzword (TNB), and when hearing a lot of hype it’s usually important to stop for a minute and see whether there’s actually anything useful being said, or whether it’s just all hype.

If you’re not sure whether it’s hype or whether there’s anything meaningful in it, I find it’s handy to do a search and replace on the Buzzword or Buzzphrase, swapping it out for TNB (or if you want: The Next Buzzword).

If you do that, you re-read it, and there’s still anything information left in the message, then it’s probably more than just hype.

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2 Responses to “Hearing hype? Do a TNB test”

  1. […] more I read about The Cloud, the more I’m convinced it’s The Next Buzzword. One thing I am certain of though is that Larry Ellison nails the cloud with the following […]

  2. […] out in the usefulness stakes is discussions surrounding TNB – The Next Buzzword. When hyped without content, this grows tiresome pretty […]

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