It’s funny sometimes seeing attitude adjustments that come from various companies as they’re acquired by others.
One could never say that EMC has been a big fan of tape (I’ve long since given up any hopes of them actually telling the 100% data protection story and buying a tape company), but at least they’ve tended to admit that tape is necessary over the years.
So this time the attitude adjustment now seems to be coming from Data Domain as they merge into the backup and recovery division at EMC following the acquisition. Over at SearchStorage, we have an article by Christine Cignoli called “Data deduplication goes mainstream, but tape lives on“, which has this insightful quote:
Even Shane Jackson, director of product marketing at Data Domain, agrees. “We’ve never gone to the extreme of ‘tape is dead,'” he said. “As an archive medium, keeping data for seven years for HIPAA compliance in a box on a shelf is still a reasonable thing to do.”
That’s interesting, I could have sworn I have a Data Domain bumper sticker that says this:
Now don’t get me wrong, I’m not here to rub salt into Data Domain’s wounds, but I would like to take the opportunity to point out that tape has been killed more times than the iPhone, so next time an up and coming company trumpets their “tape-is-dead” story, and some bright eyed eager and naïve journalist reports on it, remember that they always come around … eventually.